What Is Corporate Identity?
It is the physical look of your brand, and generally includes a logo and supporting elements, such as letterhead, business cards and Webseite, assembled within a set of guidelines. The guidelines govern how the identity is applied and confirm approved designs for printed pieces, color palettes, type faces, page layouts and all cross media applications that maintain visual continuity and brand recognition. Corporate identity standards ensure that everyone within your company, from individual employees to branch offices, is representing the company the same way each and every time they interact with customers and prospects.
Corporate identity benefits your business in many different ways.
A company that invests in a solid corporate identity tells its customer “we are here to stay.” It’s a sign of longevity, which is not only attractive to customers, but also is desirable to potential investors. It’s an indicator that you are serious about being successful, that you’re a reliable leader in your industry.
“we are here to stay.” It’s a sign of longevity, which is not only attractive to customers, but also is desirable to potential investors. It’s an indicator that you are serious about being successful, that you’re a reliable leader in your industry.
A functional corporate identity conveys your company’s ideals, motives and objectives — a sense of what your business is all about. The advantage of creating a consistent and functional corporate identity is that it ensures your company will be recognized, remembered and respected.
While Corporate identity is the physical look of your company’s brand, it is closely tied to brand identity and brand image.
Brand identity is the promise you make to consumers about your products and services. It can consist of features and attributes, benefits, performance, quality, service support, and the values your brand possesses. The brand can be seen as a product, personality, set of values or position that your company occupies in people's minds.
Brand identity is everything the company expects from the brand.
Brand image is how the customer interprets your brand, which may or may not be consistent with the brand identity. Businesses need to work hard on the customer experience to make sure what customers see and think is what the company wants them to do.
Brand identity is what you want the customer to think about your business and brand image is what the customer actually thinks about your business. A strong corporate identity guarantees that the desired brand identity is synonymous with the brand image for the customer.
Set a clear Corporate identity In order to strengthen your brand and create the right image in the minds of customers, a carefully planned and executed process is required.